Media – The Differences Between Internet Media and the Radio

With so many different venues to derive news from today, most people limit their news consumption to only a few of those many. Integrated into a daily routine, most sources are fit to the type of schedule that allows. For example, those who sit down for morning breakfast often times find media companionship in a daily newspaper delievered to their front door. Others who sit in front of a computer for hours upon hours a day find their news goldmine in online news sources. I happen to be one of the latter.
With a students schedule, and a computer on hand for the majority of my day, online news is the easiest and most up-to-date source available to me. In between typing up papers, checking e-mail, or surfing the net trying to find the best deal on the latest digital technology, I click on my bookmark for BBC.com or CNN.om and get the latest dish on what’s going on nationally and internationally. Coverage on online sites is far more extensive than coverage found in newspapers or other print media. This is due to the infinite space available on the net as oppose to space restricted by printing costs and size limitation. Images, videos and even interactive presentations fill the screen with news in an entertaining light, not just words on a page. As such, this media source goes far beyond simply relaying information as it was recorded but educating the public through more than one medium at time.

Not only is online news more visually pleasing and comphrensive, but it is more readily accesible for people such as myself who are often on the go. Clicking in for a few minutes at a time allows one to scan the main stories and their synopsis, without having to sift through pages. It also provides updates on old stories and continuously brings forth new information almost to the minute. As oppose to newspapers or other printed sources, online media is always current and relevant, a primary reason why I choose it as a main source of news. Despite the fact that the internet is uniquely engaging, it lacks a particular appeal to multitaskers. Delving into internet news requires almost all, if not all, attention to be placed on the medium. This however, is not true for some news sources, namely radio.

Radio news channels provide a diverse amount of information that is easily digestable. Short and to the point, radio news broadcasts allow the listener to be updated on major news while going about their normal routine. The method does not interfer with what the listener may be do ing otherwise, but rather works as a supplement. As such, radio broadcasts carry only the most relevant and attention grabbing news. This, in essence, does not burden the listener but rather encourages them to tune in and share a sense of local or even global awareness.

Being a student, it’s not always possible to do one thing at a time but rather, it is almost a requirement to do many things at one time. As such, having a news radio update is immensly helpful as it does not require the listener to be directly engaged with the medium. With the push of a button and a little scanning I can leave the radio on and expect timely updates on important happenings locally and internationally while I type up a paper, wash the dishes or clean up. Simply having a medium that only requires one sense to be engaged allows for a lot of flexibilty but it often isn’t as informatlive and engaging as actually watching news unfold before you.

Televison news is by far the most engaging and entertaining medium that I use regularly. It allows for live feeds, exclusive footage and demanding interviews on the dot. With a variety of styles and colorful anchors, television news is not simply information, it is entertainment. News shows provide in depth stories with interviews and shocking footage that cannot be captured and devlivered with so much feeling and intracacy over any other medium. Images are powerful but video coverage brings news into a whole new light. With television we are able to see news unfold, not merely read or hear about it.

The entertaining and engaging nature of television news is what really draws me in. It captures the attention of the audience through a variety of images, still and moving, graphs, text and other vibrant methods of displaying information. I find it to be a medium which appeals to the masses. You don’t have to be at a particular reading level to understand it, or have acces to new technology; television media is available to all at a basic level. Many people form attachments to local stations, favor particular anchors and simply enjoy watching their presentation. Different styles and techniques allow for a diverse audience as different methods of presentation encourage awareness and action. Television news makes events real, not merely stories on a page.

Though all news mediums are beneficial in their own way, each one does have its strengths and weaknesses. Different mediums appeal to different individuals based on factors such as demographics, location, understanding and lifestlye. News sources, whatever they may be, have a great significance in society today. Coverage, in-depth or otherwise, allows an individual to be connected to their local community or even the global community. This sense of unity and belonging creates a mentality of responsibility. Speaking for myself, it creates a desire to give back, to make changes and to be part of history in the making as an informed and educated individual.

Twitter — I mean, Web 2.0 — Expo

Peachtree has lately busied itself making rounds at November conferences.  Following a successful ad:tech NY 2009, we attended the Web 2.0  Expo last week in New York.  Introducing myself to other attendees at these conferences is always fun; the term “investment bank” more often than not elicits a response of discombobulation invariably followed by a valiant attempt to decipher the code: “Oh, like real estate investments.”  Anyway, I digress.  Since Elena has already provided a comprehensive recap of the ad:tech proceedings, I’m skipping over ad:tech to offer some Web 2.0 musings.

In contrast to ad:tech, which consisted of advertising, advertising, and (gasp) more advertising, Web 2.0 explored a plethora of topics ranging from social media to mobile to government 2.0.  And in case you were wondering, yes, much of the attention centered upon Twitter and Facebook, resident darlings of Web 2.0 as we know it.  To make sure you didn’t miss Twitter, the folks at Web 2.0 were so kind as to provide a theater-sized live Twitter feed behind the podium during keynote sessions.

Baratunde Thurstone, comedian and web editor of The Onion, then fed the Twitter-hungry attendees (“the twitterati”) a serving of hashtag lunch during a Wednesday keynote, which they promptly ate up.  In case you aren’t familiar with Twitterspeak, hashtags are a way of grouping tweets (#dogs would be a way of identifying your tweet as dogs-related), and also what Thurston calls ”mini grassroots movements.”  Possibly offering more comedy than substance, Thurston used case studies of, amongst others, #SwineFlu, #WorldsThinnestBooks, and #RejectedPalinTitles to demonstrate the viral nature of hashtags.  If you can spare fifteen minutes of your life, the complete presentation is here.

Alas, the conference did not pass without hashtags rearing its ugly head as well.  The aforementioned live Twitter feed enabled audience members to broadcast tweets on-screen by applying the #w2e hashtag.  As tweets flooded the feed during keynotes, the experiment not only illuminated the power of Web 2.0 technology but also served as a fantastic medium for instant feedback — that is, until Microsoft researcher Danah Boyd started speaking too fast for the crowd’s liking during her keynote entitled, “Streams of Content, Limited Attention.”  What began as several tweets requesting a slower place quickly escalated into full-blown ridicule of her presentation skills complete with incessant laughter as members of the twitterati excitedly joined the spectacle. Funny maybe, for the twitterati, but certainly rude and humiliating to Danah, who could not see the tweets behind her and later blogged that her presentation “sucked.”

Of course, some other things happened at Web 2.0 as well. Anil Dash delighted that the government is finally warming to embrace new media and Gina Trapini kind of explained how Google Wave works, but make no mistake, Twitter and its band of twitterati brought out the best and worst of Web 2.0 Expo. Which, actually, serves as a microcosm for the world we live in today.

Strategic Partnership Digital Media

This is a very quick blog post that should be title Digital Media Strategic Partnership Rule #1 .

Always start with how the partnership will be better for the end user (or the customer) and talk about finance later.

In structuring strategic partnerships, most digital media execs and VPs want to talk about the numbers first…how much money they are going to make on the deal.  Aeey-yah-yaeh.  We need a new breed of CEOs and corporate development execs in digital media that are end user focused or customer-centric.  I guess it is a sign of the times.  Too many traditional media types in digital media who would prefer not to risk their job for the customer.

This could be a point that segways to another blog post.  The model of traditional media companies owning digital media companies is not working.  I think they are suffocating the growth and nimbleness of the interactive properties.  Maybe that is why Google is the only exit game in town.

Hmmm…I think I’m on to something.  Take NY Times owning About.com for instance.  They’re scraping cash out of that company like a fat kid at the bottom of a tub of ice cream.  All that money About.com makes could be used for making a better online product rather than serving NY Times debt.  (I love the NY Times by the way, I just don’t love the print version.)