This is a very quick blog post that should be title Digital Media Strategic Partnership Rule #1 .
Always start with how the partnership will be better for the end user (or the customer) and talk about finance later.
In structuring strategic partnerships, most digital media execs and VPs want to talk about the numbers first…how much money they are going to make on the deal. Aeey-yah-yaeh. We need a new breed of CEOs and corporate development execs in digital media that are end user focused or customer-centric. I guess it is a sign of the times. Too many traditional media types in digital media who would prefer not to risk their job for the customer.
This could be a point that segways to another blog post. The model of traditional media companies owning digital media companies is not working. I think they are suffocating the growth and nimbleness of the interactive properties. Maybe that is why Google is the only exit game in town.
Hmmm…I think I’m on to something. Take NY Times owning About.com for instance. They’re scraping cash out of that company like a fat kid at the bottom of a tub of ice cream. All that money About.com makes could be used for making a better online product rather than serving NY Times debt. (I love the NY Times by the way, I just don’t love the print version.)